Acquisition Funnel
Installs → Registrations → Purchases · blended across platforms
Daily Spend
Stacked by platform
Daily Installs
By platform
CPI Trend
Cost per install · daily
ROAS Trend
GA4 vs Backend · green ≥ 1x
Revenue vs Spend
Daily overlay · bars = spend, line = revenue
Platform Split
Spend & Installs share
Spend
Installs
Campaign Performance
Click a campaign row to expand daily trend + ad set breakdown
Ad Set / Ad Group Performance
Granular breakdown by ad set (Meta) & ad group (Google)
Day-of-Week — Installs
Heatmap · count & % share
Day-of-Week — CPI
Heatmap · cost per install by weekday
Day-of-Week — Spend
Heatmap · total spend
Day-of-Week — CTR
Heatmap · click-through rate
Week-over-Week Comparison
Rolling weekly totals with change indicators
Raw Records
All rows from both sheets · 0 records